I’m in England right now – God save the Queen…and all that Jazz! (If you are curious to know why – then click here – Sam’s youtube video ).
Any how, I have many friends in the UK that own their own businesses, from small business start ups to companies increasingly expanding. Now, I must say, if I’m passionate about something and know it works then you can’t shut me up….I’ve been told I can be a little full on at times! FULL ON…come on…..if you’re passionate about something and know it works then why not share, especially if you know it’s going to boost their business and gain them more exposure!
Right now, one of the strategies I am utilising with my clients (to gain exposure and push them up the Google rankings) involves blogging. I luuurve da blog – INNIT! (said in a cockney London accent!).
Why???? Well, I’ll go into that on my next post, yet firstly I’m guessing some of you may not know what a blog is, so I will break it down.
What is a business blog?
A business blog is also known as a web blog. It’s basically a journal with software that is installed into your computer. It has a content management system (a system where you can control the content) and uses a data base and a scripting language….blah blah. Yet, the main feature of a blog is that YOU can contribute messages (posts) into this and have full control over it. POWER TO THE PEOPLE – AKA – WEB 2.0!
A blog is like a website yet far more powerful (in my eyes) as it’s interactive and engaging (Web2.0), that’s if your website hasn’t been all web2.0ed up yet!
Your business blog is like a diary. It can contain tips about your products, success stories about your clients, quality information about what your target market would like to read, who is in your team (a personal version from the heart..with pictures or video) etc. It’s you – you are your brand! Remember, you are helping people and engaging them in the conversation, you are giving them previews of what’s new and what’s coming up – there are so many exciting things a business blog can write about. I’m going to burst! 
So why blog?
As mentioned above, a lot of my friends run businesses, and the usual questions they ask me are : “what shall I do to increase traffic to my business web site” and “what shall I do to let people know my business exists” “how can I sell more and position myself as an expert, whilst banding myself”, to name just a few! My first answer..honestly… START A BLOG!!!!
So, why am I so aweeeeeeeeeeeeeeee about blogging?
Ok, think about a normal website for a sec, (static website) that has not been web2.0ed up…by us :-) ! It’s pretty much like a brochure, wouldn’t you agree? So many websites we upgrade are like printed brochures in an online form (web 1.0). BORING! There are usually a few pages that describe what the business does, how they do it and their vision/mission along with the services they provide. The language is usually in marketing speak; you know the ones, right? Can I be honest and straight to the point? People get bored and distracted by this; they’re more interested in how you can help them (what’s in it for them), how can you relieve their pain! Or fulfil their pleasure!
Think about this..then read our “Why blog?” and “How to blog for business success” in the next coming blog posts – be sure to subscribe so you don’t miss out!
If you have any questions or comments feel free to leave comments below (you can leave comments by clicking the comments link under the tweet this link) – I can assure you I will get back to you in the shake of a lambs tail …or something like that! (Also share this on facebook and/or tweet it) if you believe it’s a great post using the buttons below!) I will be tracking these! :-) Whoop whoop!
