I’m so pleased you asked! The simple fact that you are here right now shows me that more and more businesses, like yourself, are looking to understand and utilise this powerful platform and the strategies available to make business simpler, easier and more productive online.
This post has been specifically written for the Freshies out there – I love working with you guys because you get me to think right back to the basics! The fun stuff! 
Ok, I believe to gain a better understanding of Web 2.0, Web 1.0 would be the first step to move you forwards.
What is Web 1.0? When you search on the web and pull up a site, a web 1.0 site tends to be a read only site (1 way communication). You get shown some information and then…..you read it. There is very little in the way of interacting with you or how you can contribute with content. However, in its day, this is exactly what most business owners online wanted. Their goal for a website was to create an online presence then make their information available to anyone at any time.
Yet the world has moved on, thank goodness. Whoop whoop! More and more people are using the web to interact and connect these days (business and pleasure) and it’s all thanks to Web2.0!
What is web 2.0? Web 2.0 creates a platform to interact, communicate, share information and build up strong relationships – and it’s all through a screen on your computer or mobile phone. Imagine the power that this has within business-your business!
Already, I am starting to form an opinion in your head! You may be starting to warm to me and like the way I communicate with you, leading you to subscribe to my blog…or not!
I’m using this Web 2.0 platform (a blog) to share with you my knowledge, opinion and I trust inspire you, compelling you to act! The most successful way to use this platform for your business all boils down to TRUST! If you trust, like and respect someone then you are more than likely to talk about them, buy from them or work with them for a win win!
Hosted services like social-networking sites, video sharing sites, wikis, blogs, and folksonomies have led to the development and evolution of web culture communities – and I love them! Choose which ones best meet your business goals then start to work your strategy from there – and most importantly BE YOURSELF!
Here is another view on Web 2.0 by Tim O’Reilly
“Like many important concepts, Web 2.0 doesn’t have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core.
Some eg’s of Web 2.O platforms you may know of.
Face book, Twitter, You-tube, Blogs, Linkedin etc
I trust I have shed some light on What is Web 2.0? Feel free to use this web 2.0 based platform right now to share or contribute your thoughts and feelings through the wonderful world of Web 2.0 space! I’m really looking forward to reading your comments! Whoopa!
{ 2 comments… read them below or add one }
What a great blog – i reckon that far too often we are all in the thick of it all and forget that not everybody is running at the same pace. This is a really helpful base-liner. I frequently ask my wife and family to read my blurb to see if it is all tecnobabble or plain english which talks my customers’ language. Nice one Sam!
Love your work…..!