There has recently been an increase in the places businesses are choosing to spend their dollars marketing and advertising new products and services.  Facebook is now one of the powerful places where marketing $$$ are moving . This simply makes me beam! We can now roll out campaigns that are creative, catchy, have a reasonably low budget and the golden key – get connected, engage and stay connected with people by a quick status update.

Let’s look at one of many successful Facebook campaigns that have been rolled out recently.

IKEA, in Sweden, have been reaping the rewards from their new showroom campaign.

How did they do this?

Forsman and Bondenfors were asked to engage people in the opening of the new IKEA store in Malmö. IKEA wanted to spread the word of their new store fast whilst creating awareness well beyond Malmö.

Instead of recreating the wheel, they decided to utilise a platform that was already there: Facebook, the largest Social Network Platform in the world, with well over 325 million active users…..half of which log on daily for 25 minutes an average session.

They also used the most popular function Facebook has in their strategy  – TAGGING!

After creating a Facebook profile for the store manager, they then uploaded pictures of their showrooms to his photo album.

The person that tagged their name on a product first, won it. The demand for more new pictures from IKEA spread quickly growing thousands more people through their profile page, news feed and links.

This in itself is powerful. Why get a person to look at a banner with furniture, when you can get them to personally promote IKEA.

Watch the video to gain a greater understanding of how this worked.

In a nutshell, Facebook is a powerful, engaging and connective place to raise awareness of a brand. When a campaign strategy is executed correctly, Facebook is well up there with many other successful marketing campaigns. Are your motor neurons firing yet?