Picture from www.nwahomepage.com

Social Media is now being used on multiple levels – to name just a few:

1. Strengthening a businesses brand and online presence

2. Building up a trustworthy community

3. Assisting in connecting team members, raising the awareness of staff talent and interests

4. Providing another avenues in delivering outstanding customer service.

I am a big believer that when a business is innovative and embraces new and creative avenues when expressing their message, then they will always reap the rewards. There are so many businesses out there right now that have the same opportunity as everyone else yet some take the opportunity by the horns, whilst others lag behind. Whether it’s a fear of change or they are too lazy to change the routine, I’m not sure, yet the point of this post is to highlight a business that is adopting a new way of recruiting staff….and  THAT my friends raises my heart rate above 100BPM!!! So we have talked about how the big brands like Ford and Virgin are leveraging and nailing this social media space, let’s drill down to a smaller Melbourne based company.

Sportsnet Holidays are a perfect example of a company who are embracing new avenues to achieve a specific goal. I love how they are rolling out their latest recruitment strategy. It’s personable, authentic and cutting edge. Who could not want a job there!!! Check out the video and the authenticty of the Founder and Director Rob Cecconi and AB as they speak from the heart. AB even gets interupted via the gong and still proceeds on! I love it – it’s raw, natural and catchy.

Every business has this opportunity that Sportsnet Holidays have utlised, yet how many are really doing it??? How many businesses are changing the game, mixing up the routine, taking a step out of their comfort zone or embracing their creative side??? I wanna know!

Good on ya Sportsnet Holidays, I trust you will inspire many other businesses to think and ACT in the way you have in this powerful social media space.

I’m now throwing it out to the floor, what are your thoughts here ?