The Facebook business page, as I’m guessing you all know by now is HOT HOT HOT ! From it’s community building features, sales channel opportunities, sharing capabilities, customisable application development to competition role outs and so much more it’s certainly a platform to keep your eye on, and embrace if it’s part of your social media strategy. You’d be crazy not too!

We are always looking for ways to integrate a businesses experience/sales channel into the Facebook Page  and Matt @ttam (Our Head Developer and Strategist) is constantly coming up with new ideas for businesses, building them into applications for this power platform. Here’s a great example of a world first developed by Matt on Facebook http://bit.ly/aqM0Su ( I just had to mention a quality staff member in this post – he totally deserves the acknowledgment) Anyhow, these applications are available to purchase via Thinktank Media, however we love to share the free ones too!

If you are looking for employees then this free application is a ripper….. and it’s so easy to install into your page. With the “work for us” application you can post jobs on your Facebook Page for FREE and receive potential employee applications using this. To take a look at how you can use the app then check out the Fit n Fast Gyms page – one of our fantastic clients also

You can also link the “work for us” application into your facebook advertising campaign by the click of a button.

So, how are we using this app with our clients for successful results?

1. Install the application here http://bit.ly/9Ykinn

2. Update the job roles

3. Share the link (in a http://bit.ly link – so you can track clicks) on twitter/linkedin, facebook and any other social networks you have. Also you can put this in your email signature and in your email marketing campaigns if you’re keen.

4. Post on your facebook wall any pages/forums where your target employees maybe hanging out – be careful not to spam though.

5. Warm up your alliances and get them to assist you in promoting this also via the bit.ly link you have set up – driving traffic to your Facebook page. This also plants the seed you have a page, what your services/products are and gives a warmer opportunity for people to “like” your page.

So, what do you think of this application? Have you used it yet? Are you considering it? Hit me up with some comments below peeps

Picture from www.nwahomepage.com

Social Media is now being used on multiple levels – to name just a few:

1. Strengthening a businesses brand and online presence

2. Building up a trustworthy community

3. Assisting in connecting team members, raising the awareness of staff talent and interests

4. Providing another avenues in delivering outstanding customer service.

I am a big believer that when a business is innovative and embraces new and creative avenues when expressing their message, then they will always reap the rewards. There are so many businesses out there right now that have the same opportunity as everyone else yet some take the opportunity by the horns, whilst others lag behind. Whether it’s a fear of change or they are too lazy to change the routine, I’m not sure, yet the point of this post is to highlight a business that is adopting a new way of recruiting staff….and  THAT my friends raises my heart rate above 100BPM!!! So we have talked about how the big brands like Ford and Virgin are leveraging and nailing this social media space, let’s drill down to a smaller Melbourne based company.

Sportsnet Holidays are a perfect example of a company who are embracing new avenues to achieve a specific goal. I love how they are rolling out their latest recruitment strategy. It’s personable, authentic and cutting edge. Who could not want a job there!!! Check out the video and the authenticty of the Founder and Director Rob Cecconi and AB as they speak from the heart. AB even gets interupted via the gong and still proceeds on! I love it – it’s raw, natural and catchy.

Every business has this opportunity that Sportsnet Holidays have utlised, yet how many are really doing it??? How many businesses are changing the game, mixing up the routine, taking a step out of their comfort zone or embracing their creative side??? I wanna know!

Good on ya Sportsnet Holidays, I trust you will inspire many other businesses to think and ACT in the way you have in this powerful social media space.

I’m now throwing it out to the floor, what are your thoughts here ?