My heart is racing right about now as I have just blown a huge opportunity. I feel like a 15 year old again who has just got slammed into detention, and I don’t want my parents to find out.

Why am I feeling like this?? Because I took a short cut. It seemed an easy decision to make at the time yet looking back it was one of the silliest choices I have ever made.

The purpose of this post is to share with you something I messed up on, so you will not, AND to embed the fact that in social media you cannot take shortcuts. They can be bad for the brand and your personal brand. Sticking to your values is crucial. In a world where things are changing so quickly it can be tempting for us to move away from our values in order to get the result quicker. I can assure you that this is not good interanlly or externally.

The great thing about social media platforms though is that there are always portals to clean up the spilt milk – live, right now! If you address the action immediately, from the heart and explain why you/your employees  decided to take that action you immediately have an outlet to either appologise or justify your decision, and get feedback also from your viewers.

Hence this blog post, there is no need to go into the story behind it yet the message I want to share is:

Be authentic, stick to your values and don’t take short cuts within this space! AMEN!

If you spill the milk then there is always a way to clean it up.

A very hard lesson for me, which is now learnt!

Am I alone here, or has anyone else made a mistake and turned it around on this space?