Social Media…WOW.…. how these two words hold so many meanings! A buzz marketing term? An exciting platform to connect with your target market on? A term that confuses you?..or maybe overwhelms you? A concept you are eager to hear more about? So many meanings are added to these two words with many emotions attached to them!

It’s a super Sunday, and I planned to write a super special post on “The power of using video in your business”. However, due to the amount of  “ HELP ME mail”  I received on Facebook and Twitter this week, I have chosen to listen to my audience (as any good business owner does).   In this post, I aim to shed some sunlight and inner calm on this whole Social Media thing! 

Before I answer by far the most popular question asked this week (” Where do I start with Social Media..I’m confused? “), I feel it’s best to give you a few definitions.

•  The super social savvy Brian Solis shares that “Social Media is, at its most basic sense, a shift in how people discover, read, and share news, information and content. It’s a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.)” 

• ” Social media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn’t allow readers/viewers/listeners to participate in the creation or development of the content” claims Susan Ward

• And me….Sam Mutimer’s definition :-) – “ Social is the communication, interaction and relationship building part of the process.  Media is the platform in which these conversations, interactions and relationships take place (e.g. Twitter, Facebook, Youtube, FriendFeed ). It’s just like the old media  - newspapers, magazines, radio and television, however the new part to this media is using some of the platforms I have mentioned above to communicate your message”.

One more definition if you are still a little hazy, from the trusty Wikipedia -   Social Media Wikipedia

So where to start within your own business? I say, as my old PE teacher used to harp on about  “keep it simple”. Take one step at a time and start to build up your connections and platforms at your own speed. There is no race here ( I have only just learnt this!). Do what’s best for you, with the time you have available. Anything is better than nothing!  If  you already have a blog set up, then good on you! I would say you are in front of many business owners in Australia. For those of you that haven’t…..this would be an ace place to start! Blogs are a fantastic place to begin.

To give you just a few benefits in short :

1. Blogs give a personal touch to your business as they are usually a more friendly place to connect with your target market,  as opposed to a colder website platform.

2. They can help to place you as an expert in your field, building up trust, confidence and a fan base for your brand/personal brand!

3. Search engines LOVE blogs and you can get a nice little ranking in places such as Google.

There are many more benefits of having a blog and I will go into more depth in the ” Why blog for business?”  post.  My favourite reason to blog is to share some great content and I hope to enthuse, energise and empower small business owners to get excited about web2.0! Its power to the people at last and we all have the opportunity to grow here in a cost effective and fun manner!

Are you a little clearer now? Click the comments section below to share your feedback! I’m pumped to read your thoughts! Whoop whoop!

High fives…. to your Social Media super success!

I’m in England right now – God save the Queen…and all that Jazz!  (If you are curious to know why – then click here – Sam’s youtube video  ).

Any how, I have many friends in the UK that own their own businesses, from small business start ups to companies increasingly expanding. Now, I must say, if I’m passionate about something and know it works then you can’t shut me up….I’ve been told I can be a little full on at times! FULL ON…come on…..if you’re passionate about something and know it works then why not share, especially if you know it’s going to boost their business and gain them more exposure!

Right now,  one of the strategies I am utilising with my clients (to gain exposure and push them up the Google rankings) involves blogging. I luuurve da blog –   INNIT!  (said in a cockney London accent!).

Why???? Well, I’ll go into that on my next post, yet firstly I’m guessing some of you may not know what a blog is, so I will break it down.

What is a business blog?

A business blog is also known as a web blog. It’s basically a journal with software that is installed into your computer.  It has a content management system (a system where you can control the content) and uses a data base and a scripting language….blah blah. Yet, the main feature of a blog is that YOU can contribute messages (posts) into this and have full control over it. POWER TO THE PEOPLE – AKA – WEB 2.0!

A blog is like a website yet far more powerful (in my eyes) as it’s interactive and engaging (Web2.0), that’s if your website hasn’t been all web2.0ed up yet!

Your business blog is like a diary. It can contain tips about your products, success stories about your clients, quality information about what your target market would like to read, who is in your team (a personal version from the heart..with pictures or video) etc.  It’s you – you are your brand! Remember, you are helping people and engaging them in the conversation, you are giving them previews of what’s new and what’s coming up – there are so many exciting things a business blog can write about. I’m going to burst!

So why blog?

As mentioned above, a lot of my friends run businesses, and the usual questions they ask  me are :  “what shall I do to increase traffic to my business web site” and  “what shall I do to let people know my business exists” “how can I sell more  and position myself as an expert, whilst banding  myself”, to name just a few! My first answer..honestly…  START A BLOG!!!!

So, why am I so aweeeeeeeeeeeeeeee  about  blogging?

Ok, think about a normal website for a sec, (static website) that has not been web2.0ed up…by us  :-) ! It’s pretty much like a brochure, wouldn’t you agree? So many websites we upgrade are like printed brochures in an online form (web 1.0). BORING! There are usually a few pages that describe what the business does, how they do it and their vision/mission along with the services they provide. The language is usually in marketing speak; you know the ones, right? Can I be honest and straight to the point?  People get bored and distracted by this; they’re more interested in how you can help them (what’s in it for them), how can you relieve their pain! Or fulfil their pleasure!

Think about this..then read our “Why blog?” and “How to blog for business success” in the next coming blog posts – be sure to subscribe so you don’t miss out!

If you have any questions or comments feel free to leave comments below (you can leave comments by clicking the comments link under the tweet this link) – I can assure you I will get back to you in the shake of a lambs tail …or something like that!  (Also share this on facebook and/or tweet it)  if you believe it’s a great post using the buttons below!) I will be tracking these!  :-) Whoop whoop!