Creating a Social Media Strategy

by Raz Chorev on July 28, 2010

Last night I attended a social media panel, with Jack Matthews, CEO, Fairfax Digital; Cliff Rosenberg, MD, LinkedIn Australia; and David Whittle, CEO, Mark, organized by the Australian – Israel Chamber of Commerce, and hosted by PriceWaterhouseCoopers. During the panel discussion, Mr. Matthews said: “If you don’t have a social media policy for your company, you’re [...]

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Facebook Privacy…What You Should Know!

by Sam Mutimer on July 18, 2010

Facebook Privacy seems to be a question that gets raised in nearly every presentation we run, and it’s a no brainer why! One thing you all should know. Everything you post on facebook is automatically open for anybody to see! That’s every status update, picture and video you upload!!! It can be pretty daunting for [...]

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Setting The Stage For Digital Leadership?

by Sam Mutimer on July 5, 2010

Social media monitoring is a biggie..full stop! By monitoring what people are saying about your brand you can gain an outstanding insight into how it is perceived. With this valuable information, it enables the brand to see what’s working and what’s not, it also gives them a huge influence over others in engaging and interacting [...]

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Monetizing Foursquare by rewarding loyalty.

June 28, 2010 by Ben Acott

Foursquare has been around for a while now – I’m well and truly hooked on it and check in to around 4 – 10 venues or places each day, given talks on it at conferences and on radio and generally spreading the love for it to promote its use for both personal and business use. [...]

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Facebook Application to Recruit New Employees

June 6, 2010 by Sam Mutimer

The Facebook business page, as I’m guessing you all know by now is HOT HOT HOT ! From it’s community building features, sales channel opportunities, sharing capabilities, customisable application development to competition role outs and so much more it’s certainly a platform to keep your eye on, and embrace if it’s part of your social [...]

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First Viral Campaign on Chat Roulette

May 26, 2010 by Sam Mutimer

CLEVER!!!! As soon as I heard about Chat Roulette I could sense that this platform would be a great place to run a guerrilla marketing campaign. For those of you who are not sure to what this site is, it’s basically an online chat video platform – it randomly matches you up with another random [...]

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PepsiCo Social Media Campaign with Foursquare

May 8, 2010 by Natalie

Off the back of our recent post on Foursquare, we know that there are some that love it and some that hate it. In very recent news, the powerhouse brand PepsiCo announced it is launching a location-based social networking campaign with Foursquare including its very own geo-targeting mobile application – Pepsi Loot.  It is really [...]

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